How to Promote Your Krispy Kreme Digital Dozens Fundraising Campaign (’24 Update)

You’ve started your very own Krispy Kreme Digital Dozens fundraising campaign– congrats! Now, how do you boost your campaign’s success? By promoting it everywhere.

Strategic promotion is the bread and butter of successful fundraising campaigns. It’s essential to have a plan and stick to it.

You need to make sure that you’ll be able to effectively spread the word about your event to your friends, family, supporters and community.

That’s why GroupRaise takes a load off your plate and provides you with promotional materials that you can use to promote your fundraising campaign on social media, email, and other useful channels.

See below for a full breakdown of the various custom promo tools GroupRaise provides you, then discover how to use the tools to maximize the reach and success of your Krispy Kreme Digital Dozens fundraising campaign. Scroll down to learn more!

Krispy Kreme Digital Dozens Fundraising Campaign Promo Tools: Overview

When you create a Krispy Kreme Digital Dozens campaign, you receive a custom promo kit with 20+ tools to help you spread the word to your supporters.

This includes a printable flyer, social media feed and story posts, videos, and captions, templates for text and email blasts to your network and now it also includes in-person promo tools that you can print and share with your supporters.

Then all you’ll have to do is share your Campaign Promotion Page on social media, send an email blast to your friends and family, anything to spread the word to your community about your Krispy Kreme Digital Dozens fundraising campaign! 

We provide over 20 custom promo tools to help you do this, check out everything this includes below. 

Promo Tools Coming From GroupRaise

We generate over 20 promo tools to save you time while expanding your reach. These tools are always accessible from your Campaign Management Page!

Bonus: we’ll also send you notifications via email recommending what to post (and where!) at key moments of your campaign. 

Promo tools include:

• Campaign Promotion Page
• Printable Flyer
• Social Media Images (with suggested captions!)
• Social Media Story Posts
• Social Media Videos
• Forwardable Texts
• Forwardable Emails
• Facebook Event Banner + Description

(NEW) In-Person Promo Kit

• Mobile QR Flyer
• “Thank You” Card
• Door Hanger

You can use these tools to create your own promotion strategy or use our Campaign Promotion email notifications as prompts to post! 

All captions, texts and emails are suggestions that you are free to edit to whatever suits the needs of you and your organization.

Promo Plan Tips for Fundraising Success

We have done the work of creating the social posts, emails and texts that you need to promote your Krispy Kreme Digital Dozens campaign AND we go one step further to send you email notifications prompting you to post in specific channels at key moments of your campaign!

Here are the best times to give your promotion a boost:

• First day of your campaign
• Days 2-3 of your campaign
• Weekly reminder, ideally early in the week
• Goal-related milestones hit (25%, 50%, 75% to goal)
• Time-related milestones hit (halfway through the campaign, one week left)
• Deadline reminders (72, 48 hours)
• Last day of campaign

Now, let’s check out what promo tools you’ll receive!

When your campaign is accepted:

Once your Krispy Kreme Digital Dozens campaign is live, you will get a Campaign Promotion Page where your supporters can buy Digital Dozens and give back to your organization.

This page is unique to your campaign and highlights to supporters why you’re raising, campaign progress, and a list of all donors so far!

After this page is created it is time to start promoting your event!

Campaign Kick-Off Promo Tools:

• You’ll receive timeless promo tools that can be used during the entirety of your campaign. They can be used in the beginning, in the middle (weeks 2-3 of your campaign) and as a weekly reminder (ideally early in the week) throughout your campaign.

You’ll also receive:

• All the information needed to set up a Facebook event with your unique campaign details and a custom image you can use for the Facebook event banner;
• A forwardable email to share with your email network;
• A forwardable text to your inner circles (copy and past).

(NEW) You’ll also receive an In-Person Promo Kit that can be used during the entirety of your campaign to generate sales at local booths or door-to-door. The kit includes:

• A Mobile QR Flyer: Download this on your phone (or print it, if you prefer having it on paper) and lead supporters to your campaign purchase page.
• A “Thank You” Card: Upon purchase, give supporters this note to help them redeem their Digital Dozens and show your appreciation.
• A Door Hanger: Going door-to-door and no one is home? No worries, leave this door hanger behind so they can still support {{organization}} when they get home. Don’t forget to add your name and phone number for a personal touch, allowing them to reach out if they have any questions.

Example – Mobile QR Flyer

Campaign mid-point Promo Tools

Halfway through your Krispy Kreme Digital Dozens fundraising campaign is the perfect time to remind your community how they can participate and give back to your cause!

To help you with that, you’ll receive:

• A customized printable flyer and caption to help remind your supporters that the campaign is still going on.

Two days before your campaign ends, we’ll send you: 

• A customized story post for you and your supporters to share;
• A customized digital flyer and caption to help remind your supporters that there are only 48 hours left in your campaign. 

One day before your campaign ends:

It’s time for the final push. Remind your community that this is their last chance to purchase Krispy Kreme dozens in support of your organization.

For this you’ll receive:

• A customized story post for you and your supporters to share;
• A customized flyer and caption to help remind your supporters that it is the last day to participate in your campaign;
• A forwardable text to your inner circles (copy and past).

Finally, 10 hours before your campaign ends:

Only 10 hours to go! Take this time to thank your community who have supported so far and remind everyone who would like to take part that this is their last chance to buy dozens. For this, you’ll receive another customized story post to share.

The better the promotion, the better you can spread the word about your Krispy Kreme Digital Dozens fundraising campaign!

Knock the Socks Off Your Krispy Kreme Digital Dozens Fundraising Campaign

You’ve got this! By following this promotion plan and taking advantage of the tools we send you, you can make your Krispy Kreme Digital Dozens fundraising campaign a whopping success. 

If you haven’t started your Krispy Kreme fundraiser yet, you can learn about the program here and enroll by following the link below!

We’ve got your back every step of the way – feel free to reach out to our Support Team at support@groupraise.com if you have any questions or if there’s anything we can do to help.