Spring is in the air, and so is the smell of fresh doughnuts. While people  are hiding eggs and prepping baskets, your team has the perfect opportunity to make this Easter season extra sweet with the Digital Dozens Easter FUNdraising Challenge!

From April 17th to 18th, 2025, GroupRaise is hosting a 48-hour challenge that puts your Digital Dozens Fundraising Campaign in the spotlight. The goal? Rally your community, sell as many Krispy Kreme dozens as you can, and score bonus donations for your cause.

It’s fast, fun, and the perfect way to ride the wave of holiday excitement while making a real difference for your group.

Why Easter + Doughnuts = A Match Made in Heaven

Easter and Spring celebrations are packed with treats! Original glazed doughnuts are They’re a crowd favorite at Easter brunches, church gatherings, school events, or just as a sweet surprise in someone’s basket. And because Digital Dozens are redeemable in-store, your supporters get to treat themselves or others at a time that works best for them.

So while others are cracking open plastic eggs, your group is cracking open a chance to raise funds and spread joy, one delicious dozen at a time.

How the Easter FUNdraising Challenge Works

This isn’t just another fundraiser.  For 48 hours, your Digital Dozens campaign takes center stage, with the chance to earn exciting bonus prizes that’ll have your team doing the happy bunny hop.

During the challenge window, the top 10 organizations with the most dozens sold will receive bonus donations, with $500 going to the first-place winner, $200 for second, and $100 for third. Groups placing fourth through tenth will each hop away with a $20 bonus.

If your group sells the most subscriptions (yes, you can subscribe to doughnuts!), you’ll earn an extra $150 in bonus donations. And don’t forget your team members! The top 3 individual sellers will win $100, $50, and $20 respectively for their causes.

The challenge kicks off at 12:00am PST on Thursday, April 17th, and ends at 11:59pm PST on Friday, April 18th, that’s all about energy, urgency, and the celebration spirit!

Tips to Promote Your Easter FUNdraising Challenge

Let’s talk strategy. A great fundraiser needs a solid promotion plan, especially when the clock is ticking. Here are some community fundraising tips to help you rise to the top:

The Secret Sauce? Energy + Urgency

During the challenge, time is your best motivator. Make sure your whole team knows when the window starts and ends, and give them tools to promote with confidence. Text chains, email blasts, morning announcements, get creative! 

Every share counts. And since people will be making weekend plans, Thursday and Friday are the perfect days to nudge them into action. Remember: Your supporters want to help. You just have to give them the nudge, the link, and the doughnut motivation to act fast.

How to Make the Most of Promote a Fundraiser Online in Just 48 Hours

The challenge window is a wonderful opportunity to add bonus donations AND build serious momentum at the beginning, middle, or end of your campaign. Here are the top tips to maximize your impact:

• Make it visual: share doughnut pics!
• Make it seasonal: gatherings and giving galore
• Make it urgent: use phrases like “last chance” and “happening now”
• Make it emotional: share the real reason your group is fundraising

And don’t forget to celebrate progress throughout the challenge! Post updates like “We’ve sold 100 dozens!” or shoutout top sellers. It keeps your team and your community fired up.

Rally Your Team: Make It a Community Win

This challenge isn’t just about numbers, it’s about bringing people together.

Whether you’re a parent texting your friends, a teacher organizing a classroom goal, or a team member pushing for that bonus, this is your moment to lead. The energy you bring will spread through your community like confetti in an Easter parade.

The Digital Dozens Easter FUNdraising Challenge is your chance to rally your community, raise money, and turn doughnuts into something truly meaningful.

Check Back Here for the Results!

We’ll be announcing all the winners after April 18th. Stay tuned!

Start Your Krispy Kreme Fundraising Campaign Today

Start your own Krispy Kreme Digital Dozens Fundraising Campaign today and get in on the Easter fun, or prep for your next big push. The platform makes it simple, the doughnuts do the talking, and your community will love it. Ready to turn Easter excitement into real impact?