The Ultimate Krispy Kreme Fundraising Guide - GroupRaise

The Ultimate Krispy Kreme Fundraising Guide

Krispy Kreme fundraising is one of the easiest ways to gather donations for your organization. You’ll learn why and how a Krispy Kreme doughnut fundraiser works in this GroupRaise article. 


This article also compares the Traditional Dozens fundraiser vs the Digital Dozens fundraising program to help you choose the best fundraising option for your organization. 


box of Krispy Kreme glazed donuts


If you are a donut lover just waiting for a good excuse to buy some classic donuts, the Krispy Kreme fundraiser is perfect for you. It’s an easy, low-effort and convenient way to raise funds  for your organization.


Learn everything you need to know about a Krispy Kreme fundraiser by reading on! We have compiled all the fundraising details and tips in this article for your convenience.


Everything You Need To Know About The Krispy Kreme Doughnut Fundraiser

Word on the street is that the Krispy Kreme doughnut fundraiser is the sweetest and easiest way to raise funds for your cause.


Krispy Kreme has been around for more than 75 years, which means they have a long story to tell that involves millions of donuts sold to happy families. 


man standing in front of black and blue UNKs store

Photo by Ravi Palwe on Unsplash.


Through their traditional dozens fundraising, they have been supporting the community for over 50 years


Krispy Kreme fundraising was created in 1955 to provide a way for qualifying community organizations to raise funds for their causes. According to the Krispy Kreme website last year alone, Krispy Kreme Fundraising helped organizations raise approximately $37 million to support their initiatives. 


The Krispy Kreme fundraising program is a tried and true community hit because people love the simplicity of just purchasing donuts online and knowing a percentage of the order goes to a good cause.


How the Krispy Kreme Traditional Dozens Fundraiser Works

Krispy Kreme fundraising has been helping nonprofit organizations, college and school clubs, churches, and other groups to raise funds for decades. But do you know how their traditional dozens fundraiser works? Let us tell you!


Krispy Kreme puts the FUN in Fundraising with multiple, saleable products available through your local shop. You can choose a One-Day Sale or decide to collect orders in advance through Kispy Kreme’s Pre-Sell option. 


The Pre-Sell Fundraiser

Krispy Kreme’s Pre-Sell fundraiser is a great choice for an extended fundraising window and to purchase only as many products as you need.


Step-by-Step instructions:

  1. Download Order Form – Select products and download forms to help you track sales
  2. Spread The Word – Share your fundraiser with family, friends and your local community
  3. Tally And Deliver – When your fundraiser ends, tally the sales and place your order to distribute 


One-Day Sale

Krispy Kreme’s One-Day Sale fundraiser is fun and fast! 


Pick a day and location for your fundraiser, purchase a selection of available Krispy Kreme products, and watch the dozens disappear.


All you’ll have to do is:

  1. Plan – Select a safe, convenient location and date for your one-day sale.
  2. Order – Submit your Krispy Kreme order online, by phone or at your local shop and schedule pick-up or delivery, if available.
  3. Sell – With your Krispy Kreme products in hand, set up your location and watch as the donuts sell themselves!


Krispy Kreme Traditional Fundraisers have provided sporting clubs, schools and community organizations with the opportunity to raise some much needed dough.


Fast forward to 2022, the Krispy Kreme Fundraiser has had a delicious digital makeover and is now available on GroupRaise — and it is even easier to set up!


Read on to learn about the Digital Dozens fundraising program!


Krispy Kreme Digital Dozens: An Easy Fundraiser For Your Cause

Partnering with Krispy Kreme has never been easier – discover everything you need to know about the Digital Dozens fundraising program in this section!


When you launch a Digital Dozens fundraiser, supporters can purchase original Krispy Kreme dozens from your Campaign Promotion Page.


Then a percentage of sales goes back to your organization and your supporters redeem their order in-store during their next visit!


Thanks to the Digital Dozens fundraising program Krispy Kreme donuts can satisfy your community’s sweet tooth and your organization’s financial goals in one fell digital swoop


The best part, through the GroupRaise & Krispy Kreme Digital Dozens fundraising campaign, organizations can earn up to 70% of orders made via their fundraising sales page.


Whether you are fundraising on behalf of your school, religious group, sports team, or charitable organization, a Krispy Kreme doughnut fundraiser can be just the ticket for you! 



a box of Krispy Kreme donuts

Photo by Fidel Fernando on Unsplash.


Donuts for a Cause: How To Enroll in a Krispy Kreme Fundraiser

The Krispy Kreme Digital Dozens fundraising program is here to prove that supporting a cause doesn’t have to be difficult, it’s super simple, quick and effective. And it’s really delicious!!


The high level breakdown: all you’ll have to do is enroll, share with your community, enjoy your delicious Krispy Kreme doughnuts and collect your check. That’s it!


The full breakdown involves these steps here:


  1. Request a campaign – here you’ll be asked to set the donation goal, donut price and campaign start date.
  2. Share your Purchase Page – once your fundraiser is live, you’ll receive a custom sales page where supporters across the country can claim their dozens. 
  3. Get your organization involved – Add team members to your campaign to exponentially increase awareness of your fundraiser
  4. Enjoy delicious donuts with your supporters!
  5. Collect your check – Once the end date has passed, you will receive an email with the results of your campaign and a check will be mailed for your total donation.


No more collecting individual payments, tracking and sending out redemption codes, or dealing with order minimums. A serious perk of Digital campaign! 


Quick note: Once you’ve enrolled in a Digital Dozens fundraiser, your campaign will typically be approved within 1-3 business days. You will receive an email notification when your campaign is approved and then it’s time to promote!


Let’s Talk About The Krispy Kreme Fundraiser Price

Regarding the Krispy Kreme Fundraiser Price, the math is really simple. It costs nothing to set up your Krispy Kreme Digital Dozens fundraiser on GroupRaise. For real! The only cost you and your supporters will have is that of the delicious dozens you buy.


The Krispy Kreme Fundraiser Pricing Guide for Donations

How much your organization raises from a Digital Dozens fundraiser depends on a variety of factors, including the dozen price you set at the beginning of your campaign. 


You have the option to set the price of your dozens between $9.00 and $30.00. The difference between the cost and the price you set is your organization’s profit.


On the table below you can see the correlation between dozen price and donation percentage to get an idea. 


Dozens PriceDonation
$9.00over 15%
$9.50over 20%
$10.50over 25%
$11.00over 30%
$12.00over 33%
$13.00over 40%
$17.00over 55%
$21.00over 60%
$22.00over 65%
$27.00over 70%


A $15.00 dozen is generally recommended, to generate the best results for your organization. 


Krispy Kreme Fundraiser Flyer Template

When you create a Krispy Kreme Digital Dozens campaign, you receive a custom promo kit with 20+ tools to help you spread the word! The kit includes printable flyers, social media posts, videos, and captions, as well as templates for text and email blasts to your network.


Krispy Kreme Digital Dozen campaign - Promo Tool

Social Media Feed Image – Promo Tool Example.


You can find more details about the Krispy Kreme promo tools in this article


See Donations Grow At A Krispy Kreme Near Me!

If this article has done its job, you’ve now discovered everything you need to know about  Krispy Kreme Fundraising and how to launch your own campaign without a headache. 


A Krispy Kreme fundraiser is a classic for a reason and undeniably one of the sweetest ways to raise donations for a cause you care about. 




The Traditional Dozens Fundraiser: Krispy Kreme offers their donuts to non-profit groups at a reduced price, which are then resold for full retail price, or slightly higher. In this program you’ll have to tally up your orders and deliver donuts to your supporters.  


The Digital Dozens Fundraising Program: All you’ll have to do is enroll, share with your community, enjoy your delicious donuts and receive your check. No more collecting individual payments, tracking and sending out redemption codes, or dealing with order minimums. Easy as that!


Give your supporters the perfect reason to indulge in a donut (or two) by scheduling your own campaign as soon as today. 



If you do have more questions about the Krispy Kreme Digital Dozens program, be sure to check out this FAQ


So what are you waiting for? Let’s raise some dough!